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Clorox began in 1913 with 5 entrepreneurs that saw the salt pools in San Francisco and decided to make Bleach out of it. It was a company named Electro-Alkaline and only had one product- Bleach created using electricity. Clorox which began as a bleach company today holds a wide array of product lines.
Weve opened the door to innovation. Because the next big idea can come from anyone, anywhere. CloroxConnects - Our Open Innovation Portal.